Project information
Overview
My Role
Research Lead
UI Design Assist
Branding
Problem
For traveling employees, business trips can be a stressful, confusing, and complicated experience. They must manage various documents and receipts while also preparing detailed reports afterward.
Why this problem?
The inspiration came from seeing my colleagues struggle with an outdated and confusing travel service they had to use for work trips. Moments of their quality personal time were lost while sitting in hotel rooms, clueless about the destination’s activities. Our goal is to create an easy-to-use interface for business travelers who want to keep track of all their trip information while encouraging them to get out of their hotel rooms.
Empathy Map
Who's the target audience?
While Generation Z is still making their way into the workforce, our target audience primarily focuses on millennials and Generation X.
UX Research
Validating our market
United States business travelers take over 405 million business trips a year.
More than 50% of business trips are extended for leisure purposes.
More than a quarter of global businesses rely on business travel.
International business travel bookings have recovered to 54% of 2019 levels.
User Persona
User Interviews
The current service they use is is very frustrating; booking travel and processing expense reports results in hours of lost time that could’ve been spent preparing for the trip.
USER INTERVIEW 1 SUMMARY
Managing receipts and expenses is challenging. It’s difficult to find and remember them, especially on a long trip. They want simplified receipt management that relieves the stress of keeping track of receipts.
USER INTERVIEW 2 SUMMARY
DEVELOPMENT OPPORTUNITY
Making last-minute trip changes, like switching destinations or accommodations mid-planning, can reset the booking process. Additionally, they want to know where local food and activities are located, including fellow business travelers' reviews on these locations.
USER INTERVIEW 3 SUMMARY
Research summary
Business travelers want to enjoy free time during trips and need a simple platform to encourage them to explore the city. They like reading reviews from other business travelers, want tools to manage their trip schedule and reduce travel anxiety with to-do lists, and they prioritize a user-friendly platform with features like expense tracking and activity suggestions.
Brand Identity
Color Palette
Brand Personality
Professional
Sophisticated
Flexible
Brand Values
Adventure & Exploration
Convenience & Efficiency
Innovation & Technology
Typography
Vision Video
Conclusion
Reflection
Bleisure was our team's first UX project. We were tasked with creating a new and improved travel solution. My inspiration came from seeing my colleagues at SCAD struggle with an outdated and confusing travel service they had to use for work. To our surprise, we never knew interviewing just five users would have such a huge impact.
Since Bleisure was my first personal experience with UX Design, I gained valuable insights into what separates a good product from a great one. I learned how to effectively communicate with the people who use our product through interviews and testing, picked up valuable design skills using Figma, and became a more effective team player in the process.