Concept Work: Student Project
Overview
Bleisure is an app designed to simplify business travel for busy professionals. It offers comprehensive features for managing flights, hotels, meetings, and more. With real-time sync, expense tracking, and Al-powered receipt analysis, the app streamlines expense reporting and reimbursement processes.
This project was created at
SCAD
March — May 2023
UX Design Methods
Professor McLean Donnelly
My Role
Research Lead
UI Design Assist
Branding
Collaborators
Problem
PROBLEM STATEMENT
For traveling employees, business trips can be a stressful, confusing, and complicated experience. They must manage various documents and receipts while also preparing detailed reports afterward.
Why this problem?
The inspiration came from seeing my colleagues struggle with an outdated and confusing travel service they had to use for work trips. Moments of their quality personal time were lost while sitting in hotel rooms, clueless about the destination’s activities. Our goal is to create an easy-to-use interface for business travelers who want to keep track of all their trip information while encouraging them to get out of their hotel rooms.
Who's the target audience?
While Generation Z is still making their way into the workforce, our target audience primarily focuses on millennials and Generation X.
Solution
Dashboard
Prepare for the weather in the destination city while checking the remaining time for your preparations. Stay informed with real-time updates on flight and hotel bookings, keep up with local news, and connect with coworkers who will also be attending the trip.
Planner
Create a dedicated planner for the trip that integrates meetings, to-dos, and other events. The app will automatically schedule Bleisure time between these events and recommend activities for free time.
Bleisure
The activity matching tool maximizes personal time by filtering options to display only restaurants, museums, attractions, and more. Familiar swipe gestures include swiping right to accept the recommendation while swiping left skips it entirely. Additionally, the tool enables users to send and receive invitations from coworkers regarding various locations to go together.
Expense Manager
Users can easily scan receipts and expenses directly within the app. The app's Artificial Intelligence can read and process the expense report linked to each receipt. After scanning, users have the option to submit the expense for approval immediately or to queue it for batch submission.
User Flow
UX Research
Validating our market
United States business travelers take over 405 million business trips a year.
More than 50% of business trips are extended for leisure purposes.
More than a quarter of global businesses rely on business travel.
International business travel bookings have recovered to 54% of 2019 levels.
User Persona
User Interviews
The current service they use is is very frustrating; booking travel and processing expense reports results in hours of lost time that could’ve been spent preparing for the trip.
USER INTERVIEW 1 SUMMARY
Managing receipts and expenses is challenging. It’s difficult to find and remember them, especially on a long trip. They want simplified receipt management that relieves the stress of keeping track of receipts.
USER INTERVIEW 2 SUMMARY
DEVELOPMENT OPPORTUNITY
Making last-minute trip changes, like switching destinations or accommodations mid-planning, can reset the booking process. Additionally, they want to know where local food and activities are located, including fellow business travelers' reviews on these locations.
USER INTERVIEW 3 SUMMARY
Branding
Color Palette
HEX #007AFF
HEX #111111
Brand Personality
Professional
Sophisticated
Flexible
Brand Values
Adventure & Exploration
Convenience & Efficiency
Innovation & Technology
Typography
Poppins
Regular, Medium, Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*_+{}[]:”<>?,./
Vision Video
Reflection
Bleisure was our team's first UX project. We were tasked with creating a new and improved travel solution. My inspiration came from seeing my colleagues at SCAD struggle with an outdated and confusing travel service they had to use for work. To our surprise, we never knew interviewing just five users would have such a huge impact.
Since Bleisure was my first personal experience with UX Design, I gained valuable insights into what separates a good product from a great one. I learned how to effectively communicate with the people who use our product through interviews and testing, picked up valuable design skills using Figma, and became a more effective team player in the process.
Personal takeaways
Exposed to UX design methods for the first time and began learning Figma
Obsessed with interface design
Team work makes the dream work!
Interview more users to validate concepts before beginning design
Validate solutions with more end-users from different situations and backgrounds