Concept Work: Student Project
Graphic Design
Branding
Bouygues Telecom
Present on the market since 1996, Bouygues Telecom is a full-service electronic communications operator that has set itself the goal of bringing people closer together by providing high-quality internet connections, through the roll-out of its fixed and mobile networks, and by fostering an approach based on collective action.
Existing logo (2015 — present)
Why this company?
The moment I landed in France, my phone carrier changed from Verizon to Bouygues. That simple switch made me curious about the company. When I got the chance to redesign a French brand, Bouygues felt like the perfect fit. I aimed to bring more storytelling and emotional resonance to its identity.