“Owala Goes to Europe” is a conceptual branding campaign that follows an Owala water bottle on a playful, scenic journey across Europe—making stops in France, Italy, Spain, Greece, and Germany. The campaign showcases Owala’s signature personality and durability through snapshots of the bottle in iconic locations, like the Eiffel Tower and Roman amphitheatres. Each stop serves as a reminder that hydration should be as adventurous and stylish as you are.