Graphic Design
Tour de La Provence
This roadside encouragement sign was created for the 2024 Tour de La Provence in southern France. The design aimed to uplift participant morale throughout the demanding course by displaying the word “Go!” in the six most commonly spoken languages among the participants. To ensure maximum readability for the fast-moving cyclists, the text was set in a bold, high-contrast style with large lettering.
"Go!"
English
"Allez!"
French
"¡Vas!"
Spanish
"Andare!"
Italian
"Gaan!"
Dutch
"Gehen!"
German